Online distribution is getting more and more important for the hospitality industry in the world – and dependents on a few major players. On average more than three out of ten hotel rooms are nowadays bought online. The number of relevant market actors is declining significantly and the market shows tendencies towards at least a narrow oligopoly. The hospitality markets, that are still characterized by small and medium sized enterprises, are facing practices in the field of digital distribution. Global Reformbnb position paper identified several bad practices carried by online travel agencies and proposed solutions. Our position paper also aims to provide insight into the various legislative measures that have been adopted globally in response to digital distribution.
