Paris hosted the 4th General Assembly of Global Reformbnb
Hospitality organizations and industry leaders from 22 countries across Europe, the Americas, and Asia participated in the meeting.
The next General Assembly will take place in Barcelona from 2 to 4 December 2026.
Paris, December 2025
Global Reformbnb successfully concluded its 4th General Assembly in Paris, bringing together hospitality organizations and industry leaders from 22 countries across Europe, the Americas, and Asia. Over two days, delegates engaged in intensive dialogue, collaboration and strategic planning to address the major challenges shaping the future of the hospitality sector. The Assembly focused on the evolution of short-term rental regulation, emphasizing not only the need to establish fair and coherent legal frameworks, but also to defend and preserve them where they already exist—such as in New York and Barcelona, where balanced regulations are currently under pressure.
For the first time, the event opened a formal space for direct dialogue with digital platforms. The participation of a representative from Booking.com marked an important milestone toward building constructive cooperation and a more transparent and sustainable digital ecosystem. Delegates also exchanged best practices and country experiences, strengthening international coordination and equipping participants with the knowledge needed to drive real policy improvements for the hospitality industry in their respective nations.
In closing the Assembly, the President of Global Reformbnb, Didac Garcia, highlighted that “hospitality is not about buildings or regulations—it is about people. The knowledge shared here will empower you to make real change in favour of our sector.”
The organization also announced that the next General Assembly will take place in Barcelona from 2 to 4 December 2026 and confirmed that quarterly online Industry Meetings will continue to foster collaboration throughout the year.
About Global Reformbnb: Global Reformbnb is an international organization of hospitality associations dedicated to promoting fair regulation, balanced digital ecosystems, and sustainable development across the global hospitality and tourism sector. The organization has its seat in Barcelona.
As part of the International Tourism Fair Fitur 2025, held from January 22 to 26, 2025, in the city of Madrid, the executive president of the international association Global Reformbnb, Didac Garcia, held meetings with hotel associations from different parts of the world, such as Peru, Argentina, Cancún, and Brazil.
During the meetings with the associations, Didac García was able to know about the current tourism situation in these locations, as well as their interest in joining Global Reformbnb.
Medellin hosted the third General Assembly of Global Reformbnb
Global ReformBnB confirms the need for tourism management
Short-term tourist rentals need effective management by the administrations
Medellin, November 22th. 2024
At the meeting, Global ReformBnB held its third General Assembly in Medellin, Colombia, from November 20 to 22. COTELCO, the hotel and tourism association of Colombia, hosted an event that counted with the participation of hotel representatives from around the world and welcomed as new members the hotel associations of Chile, Uruguay and Mexico City.
At the meeting, worldwide representatives of the hotel industry updated the Short Term Rentals Guidelines of the organization and its working paper on Digitial Distribution.
The General Assembly of Global ReformBnb focused its debate on the need for tourism administrations to address the phenomenon of short-term tourist rentals with effective management, including the guarantee of verifiable records in order to ensure compliance with safety and tax standards in all jurisdictions, and to ensure that local communities perceive tourism as a positive economic activity.
Global ReformBnB’s firm commitment to sustainable social tourism was unanimously approved by all international representatives of the hotel industry whose offer is part of the solution and not the problem.
Finally, the Assembly also addressed with special interest the impact of Artificial Intelligence on the hotel industry.
Next Global Reformbnb Assembly will take in November 2025.
About Global Reformbnb: Global ReformBnB is an international association of hotel associations from all around the world and carefully selected allied members to define measures for the tourist rental industry. The aim is to develop joint projects and exchange strategic ideas, all with the aim of promoting fair rules in the field of tourism accommodation and digital distribution, as well as addressing new challenges and threats.
The international meeting facilitated the creation of a joint document that brings together the best practices in the field of digital distribution.
Attendees committed to working together to eradicate the unfair terms that large OTAs imposed on the hotel sector.
An update of the “Case Study” was presented including the specific situation of STRs in 47 destinations around the world.
Washington DC, November 17th. 2023.
Between November 15th and 17th, the city of Washington DC (USA) hosted the second General Assembly of Global Reformbnb. The meeting was attended by representatives of hotel associations from all over the world to discuss key issues in tourism.
At the meeting, worldwide representatives of the hotel industryfinalized a document that brought together the best practices in the field of digital distribution and committed to working together to eradicate aspects that of special concern to the sector, such as the unfair terms that the large OTAs impose on the hotel sector.
The meeting also served to continue addressing the global situation regarding Short Term Rentals, STR, and its specific impact on each destination. In this sense, an update of the “Case Study” was presented including the specific situation in 47 destinations around the world.
Finally, attendees made the commitment to remain attentive to new challenges and opportunities that the hotel industry is likely to face in the future at a global level, such as, for example, in the field of Artificial Intelligence.
About Global Reformbnb
The first Reformbnb event took place in 2018 and was launched by hoteliers from New York, Barcelona, Paris, Buenos Aires and Tokyo with the objective of increasing collaboration between hotel organisations internationally, particularly in the face of the issues created by short-term rentals.
Next Global Reformbnb Assembly will take place in Colombia in November 2024.
The executive president participated in the Panel on Sustainable Tourism at the II Hotel Convention of Cotelcolombia. During his participation, he spoke about the impact on sustainability of illegal tourist accommodation due to the lack of control and legislation. He was also able to share the organisation’s guidelines in relation to short term rentals.
Kyoto hosts the first Assembly of Global Reformbnb as an international association
During the meeting, attendees updated the organisation’s guidelines on the short-term rental (STR) industry to incorporate the views of associations from Asia (including first time attendees from China, Hong Kong, South Korea, and Cambodia).
The key novelty was the incorporation of data transparency principles for short term rentaln platforms. Going forward, the Global Reformbnb Forum will push for data transparency in the STR industry and explain the best way to institute data sharing in national law.
In addition, it was decided to incorporate digital distribution as a key issue for the Forum going forward.
Kyoto, December 2nd. 2022.
Between November 30th and December 2nd, the city of Kyoto (Japan) hosted the first General Assembly of the “Global Reformbnb”.
The meeting was attended by representatives of hotel associations from 20 countries around the world, with a strong presence of Asian countries. In addition, associations from more than 35 destinations joined the meeting digitally. Altogether the event brought together more than 250 people to discuss key issues in tourism.
During the meeting, attendees updated their guidelines on the STR issue, with the requirement that platform’s share information with governments, including the identity of guests and landlords using their services.
Digital distribution has also been included in the topics to be discussed by the members of the association, who will produce a common position document on the subject that they will be able to share with the corresponding governments of their countries.
Institutional meetings with the Japanese authorities Within the framework of this meeting the Global Reformbnb Executive Committee, at the invitation of the local host the AJRA (All Japan Ryokan Hotel Association Junior), met with Japanese government authorities, including with the Vice Minister of Tourism Mr. Takashi Ikemitsu. They were also happy to be joined by Mr. Hiroaki Kakinuma, Director of the Japan Tourism Agency, Mr. Takanori Suzuki, Vice Governor of Kyoto, and the Mayor of Kyoto city, Mr. Daisaku Kadokawa during the event.
About Global Reformbnb The first Reformbnb event took place in 2018 and was launched by hoteliers from New York, Barcelona, Paris, Buenos Aires and Tokyo with the objective of increasing collaboration between hotel organisations internationally, particularly in the face of the issues created by short-term rentals.
Next Global Reformbnb Assembly will take place in Washington DC in November 2023.
